Aurora — Autumn/Winter Collection

A fashion advertising campaign that took Aurora’s Autumn/Winter 2024 collection from Edinburgh’s Georgian architecture to the dramatic landscapes of the Scottish Highlands. The creative direction called for imagery that connected the sophistication of urban fashion with the raw beauty of Scotland’s natural environment.

The shoot spanned five days across multiple locations — from the cobbled streets of Edinburgh’s New Town to the misty shores of Loch Lomond. Pavel worked closely with the brand’s creative team, stylists, and models to create a visual narrative that elevated the collection beyond a typical lookbook into editorial territory.